Minor in Marketing

Minor in Marketing — 15 units

A minimum of 6 upper-division units are required to complete the minor.

All coursework used to satisfy the requirements of the minor must be completed with a minimum grade point average of 2.0.

Required Courses (6 units)

ECON 101Introduction to Microeconomic Analysis3
MKTG 431Principles of Marketing3

Elective Courses (9 units)

Select three of the following with the approval of a marketing advisor. All electives must be taken for a letter grade:

MKTG 433Personal Selling3
MKTG 434Advertising Theory and Practice3
MKTG 436Retail Management3
MKTG 441Business-to-Business Marketing3
MKTG 443Sales Promotion and Publicity3
MKTG 644Services Marketing3
MKTG 680International Marketing Management3
MKTG 688New Product Management Seminar3