Minor in Marketing
Minor in Marketing — 15 units
All course work used to satisfy the requirements of the minor must be completed with a minimum grade point average of 2.0.
Required Courses (6 units)
| Code | Title | Units |
|---|---|---|
| ECON 101 | Introduction to Microeconomic Analysis | 3 |
| MKTG 431 | Principles of Marketing | 3 |
Elective Courses (9 units)
Select three of the following with the approval of a marketing advisor. All electives must be taken for a letter grade:
| Code | Title | Units |
|---|---|---|
| MKTG 433 | Personal Selling | 3 |
| MKTG 434 | Advertising Theory and Practice | 3 |
| MKTG 436 | Retail Management | 3 |
| MKTG 441 | Business-to-Business Marketing | 3 |
| MKTG 443 | Sales Promotion and Publicity | 3 |
| MKTG 644 | Services Marketing | 3 |
| MKTG 680 | International Marketing Management | 3 |
| MKTG 688 | New Product Management Seminar | 3 |