Bachelor of Science in Business Administration: Concentration in Marketing Roadmap

120 Total Units Required
Minimum Number of Units in the Major: 69

This roadmap is a suggested plan of study and does not replace meeting with an advisor. Please note that students may need to adjust the actual sequence of courses based on course availability. Please consult an advisor in your major program for further guidance.

Plan of Study Grid
First SemesterUnits
ECON 101 Introduction to Microeconomic Analysis (Major Prerequisite, D1) 3
ENG 114 Writing the First Year: Finding Your Voice (A2) 1 3
Select One (Major Prerequisite, B4): 2 3
Calculus with Business Applications
Business Calculus
GE Area A 3 3
GE Area C 3
Second Semester
ECON 102 Introduction to Macroeconomic Analysis (Major Core, D1) 3
ISYS 263 Introduction to Information Systems (Major Prerequisite, D1, GP) 3
GE Area A 3
GE Area B: Life Science (B2) and Laboratory Science (B3) 4 3-4
GE Area E 3
Third Semester
ACCT 100 Introduction to Financial Accounting (Major Core) 3
Select One (Major Core): 3
Business Statistics
Elementary Statistics (B4) 2
GE Area B: Physical Science (B1) and Laboratory Science (B3) 4 3-4
GE Area D: U.S. History (D2) 3
SF State Studies or University Elective 3
Fourth Semester
ACCT 101 Introduction to Managerial Accounting (Major Core) 3
GE Area C - Take Two 6
GE Area F ± 3
U.S. and California Government 3
Fifth Semester
BUS 300GW Business Communication for Professionals - GWAR (Major Core) 3
FIN 350 Business Finance (Major Core) 3
MKTG 431 Principles of Marketing (Major Core) 3
GE Area UD-B: Upper-Division Physical and/or Life Sciences 3
GE Area UD-C: Upper-Division Arts and/or Humanities 3
Sixth Semester
IBUS 330 International Business and Multicultural Relations (Major Core, UD-D, GP) 3
ISYS 363 Information Systems for Management (Major Core) 3
MGMT 405 Introduction to Management and Organizational Behavior (Major Core) 3
MKTG 632 Marketing Research (Major Concentration) 3
MKTG 633 Consumer Behavior (Major Concentration) 3
Seventh Semester
BUS 682 Seminar on Business and Society (Major Core) 3
DS 412 Operations Management (Major Core) 3
MKTG 649 Marketing Management (Major Concentration) 3
Major Elective (12 Units Total) - Take Two 5 6
Eighth Semester
BUS 690 Seminar in Business Policy and Strategic Management (Major Core) 3
Major Elective (12 Units Total) - Take Two 5 6
SF State Studies or University Elective - Take Two 6
 Total Units120-122

ENG 114 can only be taken if you complete Directed Self–Placement (DSP) and select ENG 114; if you choose ENG 104/ENG 105 through DSP you will satisfy A2 upon successful completion of ENG 105 in the second semester; multilingual students may be advised into alternative English courses.


To determine the best B4 course option, students should complete the online advising activity at Questions? Contact Gator Smart Start.


To avoid taking additional units, it is recommended that you meet the SF State Studies (AERM, GP, ES, SJ) requirements within your GE or major.


Consider taking a class combined with a laboratory or a separate lab to fulfill B3 if not already satisfied.


 Electives (12 units)

MKTG 432 Public Relations (3 units)

MKTG 433 Personal Selling (3 units)

MKTG 434 Advertising Theory and Practice (3 units)

MKTG 436 Retail Management (3 units)

MKTG 440 Advertising Creativity and Production (3 units)

MKTG 441 Business-to-Business Marketing (3 units)

MKTG 443 Sales Promotion and Publicity (3 units)

MKTG 469 Digital Marketing (3 units)

MKTG 567 Internship in Marketing (3 units)

MKTG 569 Digital Marketing Strategy (3 units)

MKTG 637 Sales Management (3 units)

MKTG 644 Services Marketing (3 units)

MKTG 647 Organizational Reputation Management and Communication (3 units)

MKTG 660 Marketing Analytics (3 units)

MKTG 675 Brand Management (3 units)

MKTG 680 International Marketing Management (3 units)

MKTG 688 New Product Management Seminar (3 units)

MKTG 689 New Product Marketing and Launch (3 units)


Given catalog rights, fall 2023 transfer students do not need to complete an Area F course.