Graduate Certificate in Marketing in the Digital Economy

Program Learning Outcomes

  1. Students completing the certificate will have an understanding of the technological environment of marketing and business.
  2. Students completing the certificate will have knowledge and skills to analyze data and make critical marketing decisions.
  3. Students completing the certificate will have knowledge of tools and procedures to practice marketing analysis and digital marketing.

Graduate Certificate in Marketing in the Digital Economy Certificate - 9 units

Required Courses (9 units)

MKTG 820Digital Marketing3
MKTG 885Marketing of High-Technology Products and Services3
MKTG 886Seminar in Marketing Analytics3