Bachelor of Science in Business Administration: Concentration in Marketing
Concentration in Marketing
A concentration in Marketing prepares students for career opportunities in business firms, non-profit organizations, or government agencies. The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, public relations, retailing, sales, digital marketing, data analytics, branding, new product development, and marketing research. Career opportunities can be found within social media marketing, data analytics, sales and sales management, marketing research, product/brand management, retail management, advertising, merchandising, public relations, and non-profit agencies.
All concentration courses must be taken on a letter-grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.
Program Learning Outcomes
- Students have basic competencies in business-related disciplines.
- Students will demonstrate discipline‐based knowledge in accounting, economics, finance, information systems, international business, management, marketing, operations, and statistics;
- Students will demonstrate the ability to integrate the knowledge of different functional areas into effective business solutions.
- Students demonstrate effective communication skills.
- Students will create well‐written documents on a business topic;
- Students will deliver an effective oral presentation on a business topic.
- Students demonstrate the ability to analyze business situations.
- Students will solve business problems using appropriate quantitative and analytical techniques;
- Students will demonstrate the ability to identify and analyze alternatives in a business context;
- Students will demonstrate the ability to articulate and defend a course of action;
- Students will apply appropriate information systems and technologies to solve business problems.
- Students demonstrate the ability to work effectively in diverse teams that embrace equality and inclusion.
- Students contribute effectively to accomplishing teams’ goals;
- Students leverage diverse viewpoints by communicating effectively and respectfully with teammates from different backgrounds;
- Students demonstrate the ability to be effective team leaders.
- Students demonstrate the ability to solve business problems with ethical and environmental implications.
- Students identify the ethical dilemmas inherent in the operation of a business and explore company performance from a triple bottom line perspective: social, environmental, and financial;
- Students demonstrate ethical decision-making and analytical skills through cases and projects that focus on each of the stakeholder categories and identify sustainable solutions that account for a triple bottom line.
- Students demonstrate the ability to develop global business solutions through analyzing legal, political, social, and cultural factors.
Bachelor of Science in Business Administration: Concentration in Marketing — 69 Units Minimum
Except in cases of credit by examination, no more than 6 units of the core may be completed on a CR/NC basis.
Students must earn a grade of C- or higher in core Business courses required as prerequisites for other core Business courses.
All concentration courses must be taken on a letter-grade basis. Students must have a minimum grade point average of 2.0 in all concentration courses.
Prerequisites Courses (9-12 units)
| Code | Title | Units |
|---|---|---|
| Select One: | 3-6 | |
| Calculus with Business Applications | ||
| Mathematics for Business Calculus I and Mathematics for Business Calculus II | ||
| Business Calculus | ||
| ECON 101 | Introduction to Microeconomic Analysis | 3 |
| ISYS 263 | Introduction to Information Systems | 3 |
or a passing score on the ISYS 263 CLEP Exam | ||
These courses must be completed before enrollment in certain core courses. Most core courses have specific prerequisites that are listed within the course descriptions.
Note: DS 110, ECON 101, and ECON 102 (formerly ECON 100) fulfill General Education requirements.
Core Requirements (39 units)
| Code | Title | Units |
|---|---|---|
| ACCT 100 | Introduction to Financial Accounting | 3 |
| ACCT 101 | Introduction to Managerial Accounting | 3 |
| Select One: | 3 | |
| Business Communication for Professionals - GWAR | ||
| Communications for Business Analytics - GWAR | ||
| BUS 682 | Seminar on Business and Society 1 | 3 |
| BUS 690 | Seminar in Business Policy and Strategic Management 1 | 3 |
| Select One: | 3 | |
| Business Statistics | ||
| Elementary Statistics | ||
| DS 412 | Operations Management | 3 |
| ECON 102 | Introduction to Macroeconomic Analysis | 3 |
| FIN 350 | Business Finance | 3 |
| IBUS 330 | International Business and Multicultural Relations | 3 |
| ISYS 363 | Information Systems for Management | 3 |
| MGMT 405 | Introduction to Management and Organizational Behavior | 3 |
| MKTG 431 | Principles of Marketing | 3 |
- 1
Course must be taken for a letter grade.
Concentration Requirements (9 units)
| Code | Title | Units |
|---|---|---|
| MKTG 632 | Marketing Research | 3 |
| MKTG 633 | Consumer Behavior | 3 |
| MKTG 649 | Marketing Management | 3 |
Electives (12 units)
| Code | Title | Units |
|---|---|---|
| Select four of the following or other courses on advisement: | ||
| MKTG 432 | Public Relations | 3 |
| MKTG 433 | Personal Selling | 3 |
| MKTG 434 | Advertising Theory and Practice | 3 |
| MKTG 436 | Retail Management | 3 |
| MKTG 440 | 3 | |
| MKTG 441 | Business-to-Business Marketing | 3 |
| MKTG 443 | Sales Promotion and Publicity | 3 |
| MKTG 469 | Digital Marketing | 3 |
| MKTG 567 | Internship in Marketing | 3 |
| MKTG 569 | Digital Marketing Strategy | 3 |
| MKTG 637 | Sales Management | 3 |
| MKTG 644 | Services Marketing | 3 |
| MKTG 647 | Organizational Reputation Management and Communication | 3 |
| MKTG 660 | Marketing Analytics | 3 |
| MKTG 675 | Brand Management | 3 |
| MKTG 680 | International Marketing Management | 3 |
| MKTG 688 | New Product Management Seminar | 3 |
| MKTG 689 | New Product Marketing and Launch | 3 |
General Education Requirements
| Requirement | Course Level | Units | Area Designation |
|---|---|---|---|
| Oral Communication | LD | 3 | A1 |
| Written English Communication | LD | 3 | A2 |
| Critical Thinking | LD | 3 | A3 |
| Physical Science | LD | 3 | B1 |
| Life Science | LD | 3 | B2 |
| Lab Science | LD | 1 | B3 |
| Mathematics/Quantitative Reasoning | LD | 3 | B4 |
| Arts | LD | 3 | C1 |
| Humanities | LD | 3 | C2 |
| Arts or Humanities | LD | 3 | C1 or C2 |
| Social Sciences | LD | 3 | D1 |
| Social Sciences: US History | LD | 3 | D2 |
| Lifelong Learning and Self-Development (LLD) | LD | 3 | E |
| Ethnic Studies | LD | 3 | F |
| Physical and/or Life Science | UD | 3 | UD-B |
| Arts and/or Humanities | UD | 3 | UD-C |
| Social Sciences | UD | 3 | UD-D |
| SF State Studies | |||
| Courses certified as meeting the SF State Studies requirements may be upper or lower division in General Education (GE), a major or minor, or an elective. | |||
| American Ethnic and Racial Minorities | LD or UD | 3 | AERM |
| Environmental Sustainability | LD or UD | 3 | ES |
| Global Perspectives | LD or UD | 3 | GP |
| Social Justice | LD or UD | 3 | SJ |
Note: LD = Lower-Division; UD = Upper-Division.
First-Time Student Roadmap (4 Year)
The roadmaps presented in this Bulletin are intended as suggested plans of study and do not replace meeting with an advisor. For a more personalized roadmap, please use the Degree Planner tool found in your Student Center.
Transfer Student Roadmaps
For students with an AS-T in Business Administration
with 18 units in the major satisfied.
Roadmap with 18 Lower-Division Units
For students with an AS-T in Business Administration
with 15 units in the major satisfied.
Roadmap with 15 Lower-Division Units
General Advising Information for Transfer Students
- Before transfer, complete as many lower-division requirements or electives for this major as possible.
- The following courses are not required for admission but are required for graduation. Students are strongly encouraged to complete these units before transfer; doing so will provide more flexibility in course selection after transfer.
- a course in U.S. History
- a course in U.S. & California Government
For information about satisfying the requirements described in (1) and (2) above at a California Community College (CCC), please visit http://www.assist.org. Check any geographically accessible CCCs; sometimes options include more than one college. Use ASSIST to determine:
- Which courses at a CCC satisfy any lower-division major requirements for this major;
- Which courses at a CCC satisfy CSU GE, US History, and US & CA Government requirements.
Remedial courses are not transferable and do not apply to the minimum 60 semester units/90 quarter units required for admission.
Additional units for courses that are repeated do not apply to the minimum 60 units required for upper-division transfer (for example, if a course was not passed on the first attempt or was taken to earn a better grade).
Before leaving the last California Community College of attendance, obtain a summary of completion of lower-division General Education units (IGETC or CSU GE Breadth). This is often referred to as a GE certification worksheet. SF State does not require delivery of this certification to Admissions, but students should retain this document for verifying degree progress after transfer.
Credit for Advanced Placement, International Baccalaureate, or College-Level Examination Program courses: AP/IB/CLEP credit is not automatically transferred from the previous institution. Units are transferred only when an official score report is delivered to SF State. Credit is based on the academic year during which exams were taken. Refer to the University Bulletin in effect during the year of AP/IB/CLEP examination(s) for details regarding the award of credit for AP/IB/CLEP.
Students pursuing majors in science, technology, engineering, and mathematics (STEM) disciplines often defer 6-9 units of lower-division General Education in Areas C and D until after transfer to focus on preparation courses for the major. This advice does not apply to students pursuing associate degree completion before transfer.
Transferring From Institutions Other Than CCCs or CSUs
Review SF State's lower-division General Education requirements. Note that, as described below, the four basic skills courses required for admission meet A1, A2, A3, and B4 in the SF State GE pattern. Courses that fulfill the remaining areas of SF State’s lower-division GE pattern are available at most two-year and four-year colleges and universities.
Of the four required basic skills courses, a course in critical thinking (A3) may not be widely offered outside the CCC and CSU systems. Students should attempt to identify and take an appropriate course no later than the term of application to the CSU. To review more information about the A3 requirement, please visit bulletin.sfsu.edu/undergraduate-education/general-education/lower-division/#AAEL.
Waiting until after transfer to take a single course at SF State that meets both US and CA/local government requirements may be an appropriate option, particularly if transferring from outside of California.