Bachelor of Science in Business Administration: Concentration in Marketing Roadmap

120 Total Units Required
Minimum Number of Units in the Major: 60

Plan of Study Grid
First SemesterUnits
ECON 101 Introduction to Microeconomic Analysis 3
ENG 114
First Year Composition 2
or First Year Composition Stretch I
Area A: Oral Communication (A1) or Critical Thinking (A3) 1 3
Area C: Arts (C1) or Humanities (C2) 3
Area D: Social Sciences: U.S. History (D2) or U.S. and California Government (D3) 3
Second Semester
ECON 102 Introduction to Macroeconomic Analysis 3
ENG 214
Second Year Written Composition: English
or First Year Composition Stretch II
MATH 110
Business Calculus 3
or Calculus with Business Applications
Area A: Critical Thinking (A3) or Oral Communication (A1) 3
Area C: Arts (C1) 3
Third Semester
ACCT 100 Introduction to Financial Accounting 3
ISYS 263 Introduction to Information Systems 3
Area A: Written English Communication II (A4) (if not already satisfied) or SF State Studies or University Elective 3
Area B: Physical Science (B1) and Laboratory Science (B3) 4 3-4
Area C: Humanities Literature (C3) 3
Fourth Semester
ACCT 101 Introduction to Managerial Accounting 3
DS 212
Business Statistics I
or Elementary Statistics
or Data Analysis in Education
Area B: Life Science (B2) and Laboratory Science (B3) 5 3-4
Area D: Social Sciences: U.S. History (D2) or U.S. and California Govt. (D3) 3
SF State Studies or University Elective 3
Fifth Semester
BUS 300GW Business Communication for Professionals - GWAR 6 3
FIN 350 Business Finance 3
MKTG 431 Principles of Marketing 3
Upper Division Arts and/or Humanities: UD–C (Consider SF State Studies Course) 3
Upper Division Social Sciences: UD–D (Consider SF State Studies Course) 3
Sixth Semester
IBUS 330 International Business and Multicultural Relations 3
ISYS 363 Information Systems for Management 3
MGMT 405 Introduction to Management and Organizational Behavior 3
MKTG 632 Marketing Research 3
MKTG 633 Consumer Behavior 3
Seventh Semester
BUS 682 Seminar on Business and Society 3
DS 412 Operations Management 3
MKTG 649 Marketing Management 3
Major Elective – 12 Units Total 3
Upper Division Physical and/or Life Sciences: UD–B (Consider SF State Studies Course) 3
Eighth Semester
BUS 690 Seminar in Business Policy and Strategic Management 3
Major Elective – 12 Units Total 9
Sf State Studies or University Elective 3
 Total Units120-122

To avoid taking additional units, it is recommended that you meet LLD and SFSU Studies requirements (AERM, GP, ES, SJ) within your GE


ENG 114 can only be taken if you complete Directed Self–Placement (DSP) and select ENG 114; if you choose ENG 104/ENG 105 through DSP you will satisfy A2 upon successful completion of ENG 105 in the second semester; multilingual students may be advised into alternative English courses


Prepare: MATH 60 and/or MATH 70 are required prerequisites to MATH 110/DS 110 unless you score 50 or higher on ELM or have an ELM exemption


Consider taking a class combined with a laboratory or a separate lab to fulfill B3


Take a class with a combined laboratory or a separate lab to fulfill B3 if the requirement has not already been met.


You must take at least one GWAR (GW) course

Note: Electives (12 units) 

Select four of the following or other courses on advisement:
MKTG 432Public Relations3
MKTG 433Personal Selling3
MKTG 434Advertising Theory and Practice3
MKTG 436Retail Management3
MKTG 440Advertising Creativity and Production3
MKTG 441Business to Business Marketing3
MKTG 443Sales Promotion and Publicity3
MKTG 469Digital Marketing3
MKTG 567Internship in Marketing3
MKTG 637Sales Management3
MKTG 644Services Marketing3
MKTG 647Organizational Reputation Management and Communication3
MKTG 660Marketing Analytics3
MKTG 675Brand Management3
MKTG 680International Marketing Management3
MKTG 688New Product Management Seminar3
MKTG 689New Product Marketing and Launch3